The world has moved on, but we are retreating to a handful of fonts.Īnd before you point it out, yes, I’ve used Georgia as the font for this blog. You can even specify different stylesheets for different devices if you need. The spacing issue isn’t an issue, as headlines change in length all the time. I’m baffled as to why sites don’t do this. It’s just a list – you could start with something exotic, and then put Georgia as the backup.
In this web environment, you can pick any font using css (stylesheets) and tell the browser what to do if it doesn’t recognise that font. If you want a consistent look for your site, you have to use a font that is compatible with all browsers and devices, so you can be sure of your how it renders, and Georgia (along with Arial and a few others) is one of those ‘base’ fonts.īut this is crazy. So why are the newspaper sites gravitating to one font? Georgia is a classy font, but why is it the be-all and end-all? Interestingly, the tabloid press are keener on Arial and other sans-serif (ie non-twiddly) fonts.
It’s true of my employer, the FT, which has adopted the font in its last redesign, and it’s true of most US papers too. While print editions of newspapers try their best to look different, it seems all broadsheet or quality press outfits online look the same. All the papers listed above use Georgia as their main headline font – and most use it for the text as well. If you’ve ever surfed a few news websites and had a sense of deja vu, that’s because you have seen it before. What have the Guardian, Times, Telegraph, FT and Independent got in common (aside from being UK newspapers)? Politically? Not much.
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